Copywriting

With over seven years of creative copywriting experience, I’ve developed a strong foundation in crafting compelling narratives that connect brands with their audiences. My work spans a range of formats including product descriptions, brand storytelling, social media content, email marketing, ghostwriting (for online publications and blogs), and both digital and print collateral.

My copywriting style is versatile yet distinctive — blending strategic thinking with a creative, out-of-the-box approach. I take pride in adapting seamlessly to different brand voices and tones, ensuring each piece of content aligns with the client’s goals while maintaining authenticity and impact.

Notable Clients Include:

  • Dior Parfums (US) (2024 - Present)

  • Citi Trends (US) (2023 - 2024)

  • BlackBook Ink. - (Lombardi Family Concepts, Fitish, BBI) (2017)

  • Saint Bernard (US) (2018-2022)

Description Copywriting Styles

I craft product descriptions in a range of voices and styles — from technical and informative to story-driven, pop-culture inspired, or concise and elevated. Each approach is tailored to the brand’s tone, audience, and overall positioning.

To explore examples, click on any image in the galleries to enlarge and view the different writing styles.

For brand bio copy samples, simply hover over the images below and click to open the PDF.

Brand Bios

Click Image to view PDF

E-mail Copy

Subject Lines, Hero Copy, Body Copy, CTA

(Click each image to enlarge)

Web Content Copy & Blog Excerpt

Additional Marketing & Advertising Works

  • Saint Bernard — Dallas-Based Retailer
    Copywriter & Web Content / E-Commerce Coordinator
    Crafted engaging, brand-aligned copy across digital and print touchpoints, including product descriptions, brand bios, email marketing, and digital campaigns. Partnered with creative and marketing teams to develop headlines, CTAs, and content strategies that elevated customer engagement. Produced 50–70 SKUs of compelling product copy daily, driving a 225% increase in email marketing sales and a 75% organic sales lift post-rebrand.

    Black Book Ink (BBI) — Branding & Advertising Agency
    Copywriter, Content Creator & Stylist
    Developed copy and creative concepts for multi-brand campaigns spanning email, social, and advertising. Managed content calendars, social media strategy, and analytics for five clients while ensuring voice consistency across platforms. Collaborated on brand storytelling decks aligning visual and written identity to strengthen client positioning.

    Lombardi Family Concepts Restaurants (LFC)
    Content Contributor (via BBI)
    Created and refined brand-aligned messaging across social platforms, menus, and email communications. Supported content editing and campaign revisions to maintain clarity, tone, and audience engagement.

    Freelance Projects
    Ghostwriting & Conceptual Copywriting

    • Fitish by Jenna Paige Owens — Contributed to a lifestyle blog proposal through conceptual writing and brand tone development.

    • BBIEats — Provided social media management, content planning, and copywriting for digital deliverables.

    • Led ideation, proposal writing, and moodboard creation to support brand storytelling and visual direction.

    • Delivered copyediting, asset management, and organization for cohesive campaign execution.